One
of the B.M.W.'s M5 main competitive advantage consists of it being an all wheel
drive and having launch control. It’s a comfortable luxury car while having the
ability to compete with certain sports cars. There’s another feature called the
xDrive feature where driving dynamics are controlled through one source.
CH 16: Promotional planning for Competitive Advantage
Ch 10: product concepts
B.M.W. logo is best recognized as the propellers of an aircraft. The reason being is because they first started off manufacturing aircrafts in the early 1900s. Throughout the years the logo has changed to improve and modernize the overall look of the models they produce today, as the ring circle around the state colors of Bavaria; look so simple but yet so iconic.
Ch 18:Personal Selling and Sales Management
There are many steps in selling a BMW m5 to a consumer. Different models will be compared due to the customers wants and needs.. For example, newer models differ in horsepower and this can contribute the customers consumer buying decision. Overall they want corporate sales to increase and continue to strive for that strong loyal relationship with they're target market.
CH; 17 Advertising and Public Relations
Most often times BMW advertise the M5 of that of a vehicle that is able to advertise it as a vehicle that represents how fast it is but also classy and being able to drive around in luxury. They move to the internet and recently the movie mission impossible "fallout" to show recognition to the car to show the different aspects you can expect.
https://www.youtube.com/watch?v=izIsQdlDmps
CH 15:Retailing
The BMW M5 is best retailed through they're website, they offer many different packages that offer your own customization of how u want your BMW M5. They offer a 360 POV angle which allows you to see all sides of the car. They also offer different safety features that that fit to the customers comfortability and protection.
Social Media And Marketing
B.M.W.s most dominant Social media would be Twitter; they answer all questions and concerns customers tend to have or make. However, they al...
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The M5 started off as the E28 M535i at the 1985 Paris Auto Salon. It was manufactured in Dingolfing Germany. It was meant to be a decent p...