CH 8: Segmenting and targeting Markets

The B.M.W targets a market where they are usually middle aged and middle class, as it has a sporty just as much as it is professional. Although it’s a luxury brand car, the target market can vary to an older audience who have a deep overall appreciation for the model. 


Car-Revs-Daily.com 2014 BMW M5 Jahre 30 US Debut 11

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Social Media And Marketing

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