CH 16: Promotional planning for Competitive Advantage

 One of the B.M.W.'s M5 main competitive advantage consists of it being an all wheel drive and having launch control. It’s a comfortable luxury car while having the ability to compete with certain sports cars. There’s another feature called the xDrive feature where driving dynamics are controlled through one source.






Ch 10: product concepts

B.M.W. logo is best recognized as the propellers of an aircraft. The reason being is because they first started off manufacturing aircrafts in the early 1900s. Throughout the years the logo has changed to improve and modernize the overall look of the models they produce today, as the ring circle around the state colors of Bavaria; look so simple but yet so iconic. 























Ch 18:Personal Selling and Sales Management

 There are many steps in selling a BMW m5 to a consumer. Different models will be compared due to the customers wants and needs.. For example, newer models differ in horsepower and this can contribute the customers consumer buying decision. Overall they want corporate sales to increase and continue to strive for that strong loyal relationship with they're target market.








CH; 17 Advertising and Public Relations

 Most often times BMW advertise the M5 of that of a vehicle that is able to advertise it as a vehicle that represents how fast it is but also classy and being able to drive around in luxury. They move to the internet and recently the movie mission impossible "fallout" to show recognition to the car to show the different aspects you can expect. 









https://www.youtube.com/watch?v=izIsQdlDmps



CH 15:Retailing


 The BMW M5 is best retailed through they're website, they offer many different packages that offer your own customization of how u want your BMW M5. They offer a 360 POV angle which allows you to see all sides of the car. They also offer different safety features that  that fit to the customers comfortability and protection.

CH 6: CONSUMER DECISION MAKING

 The BMW M5 comes with a variant of different packages that are suited to fit the comfortability of the driver that all together can cost you up to an added 20,000, already off base price. However there are different models to this car which include the Competition(F90 LCI) and the Competition (F90),  However the M5 offers different co2 emissions.


                                                                                m5


m5 F90


M5 F90 LCI


















BMW M5 (F90) specs & photos - 2017, 2018, 2019, 2020 - autoevolution

CH 5: Developing a Global Vision

 

BMW's global vision for its M5 is to continue on being a top premium manufacturer in the automobile industry while still being able to compete with sports cars. They continue to add horsepower to the sedan every year in order to stay at the top with they're competition, even though its a imported car in the U.S. they continue to take they're target markets consideration into its innovations. 








Social Media And Marketing

B.M.W.s most dominant Social media would be Twitter; they answer all questions and concerns customers tend to have or make. However, they al...